Category Archives: Writing in Life

Orson Scott Card– Touring, Marketing Books

From Scott Card’s website.

I will not be doing a signing tour. The tours wreck my health and tear huge chunks out of my life. I need to be home with my family, writing my books, and playing videogames, as God intended. (That’s just so you won’t forget what a zealot I am.)

Ah, crap.  I was hoping to get with him, James Maxey, Edmund Schubert and maybe some other contributors to do a mass signing for it.  Looks like that may not be in feasible after all.

Alas.

As for marketing books – surveys done for the publishing industry make it plain that the only two elements important to sales of a fiction book are the book cover and word of mouth. Advertising only affects the SPEED of sales when an audience already exists for it – good for making the lists, but not much else.